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Total relationship marketing

9780750686334

Gummesson, Evert

ISBN:
9780750686334
Oxford : Butterworth-Heinemann, 2008
376 s.
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Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships : of a new marketing paradigm
AuthorGummesson, Evert
ISBN0750686332
ISBN139780750686334
Number of pages376
Edition3
Published2008
PublisherButterworth-Heinemann
CityOxford
SABQblb