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Total relationship marketing

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Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships : of a new marketing paradigm
Author	Gummesson, Evert
ISBN	0750654074
ISBN13	9780750654074
Number of pages	350
Edition	2
Published	2002
Publisher	Butterworth-Heinemann
City	Oxford
DDC	658.8
SAB	Qblb
UDK	658.8