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Consumer behavior and marketing strategy

9780072864878

Peter, J. Paul

ISBN:
9780072864878
Boston : McGraw-Hill, 2005
578 s.
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Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson
AuthorPeter, J. Paul
CoAuthorOlson, Jerry C
ISBN0072864877
ISBN139780072864878
Number of pages578
Edition7
Published2005
PublisherMcGraw-Hill
CityBoston
DDC658.8/342
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